In one way or another, the internet has changed the way that companies conduct business. From order processing and e-shopping to contract bidding and reserving airline flights, the internet has left no industry untouched.

The printing industry is no exception.

E-mails have reduced the need for letterheads. PDF files posted to the web have eliminated the need for printed user guides and manuals for many companies. In many cases, websites have replaced brochures. As a result, the printing industry has become smaller. To adapt to a changing industry, it may be necessary to add to the services you offer your customers.

In a report released earlier this year, TrendWatchTM, a organization that monitors and anticipates changes in the printing industry, stated that because of this shrinkage in the industry, printers may need to embrace the new technology services of the web, specifically “cross-media”, and offer them to their clients in order to survive.*

That is why LegacyUSA has launched Cross-Media PartnersTM. For any customer you refer for cross-media or software development, you will receive 10% of all revenues from that account, whether it’s a $50 per month web hosting fee or a $20,000 custom software project.

LegacyUSA is offering this program because it recognizes the incredible investment of time and money it takes to open and maintain a print shop. Moving into a new, unfamiliar and rapidly changing industry could be overwhelming. And given the grueling schedule of a normal workday in a print shop, learning new technology skills could prove to be impractical and expensive.

How do we know this? Because LegacyUSA has been serving the printing industry for over 10 years with our print estimating software, SmartQuotesTM. At the same time, as one of the leading FileMaker software developers in the country, we’ve worked with other industries developing software and hosting websites. FileMaker is one of the most powerful and easy-to-use database solutions on the market. If we are able to use FileMaker to satisfy the needs of a business as complicated as a print shop with our software, SmartQuotes, you can bet we can help your customers’ businesses run more efficiently and profitably, also.

Why should you get involved? Simple. 2,000 print shops have shutdown in the past year. Your industry is shrinking. To retain customers and remain profitable, as TrendWatch suggests, you need to expand the services you provide. By asking just a few questions of your customers, you can do just that. We’ll take over from there.

So give LegacyUSA a call or visit our website to find out how you can make your business, and the businesses of your customers more profitable and effective.

Sincerely,


The Legacy Cross-Media Team

*Source: http://www.trendwatchgraphicarts.com/reports_2003/crossmedia.html

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